Sunday, 18 March 2012

'living coin'

'We have, then, to get beyond the non-event of information to detect that which is resistant or refractory to it within its very process. To find, as it were, the 'living coin' of the event - to play on the way it is 'cashed in' in the sphere of information, as we do with the way the phantasm is 'cashed in' in the economic sphere. To make a literal analysis of the event, as one does of dreams, against all the staging procedures and batteries of commentary which merely neutralize it. Only events set free from the information system (and us with them) generate an enormous power of attraction. They alone are 'real', both unforseeable and predestined, for though there may be nothing to explain them, everything in the imagination is ready to embrace them.'
Jean Baudrillard